European Menswear

How It All Came To Be

European Menswear

We believe some men want more than brands that impress, and more than clothes that look good. They want clothes that express who they are.

They don’t want to wear someone else’s style. They want to discover their own. So when we say we are dedicated to exceptional, personalized service, we don’t mean helping you buy something.

You see the real distinctiveness of Couture doesn’t happen here in the store. It happens in the closets and suitcases of our clients. They transform from an accumulation of past purchases to a curated portfolio.

Imagine everything in your wardrobe having a purpose and expressing a part of you. Each one inviting you to embark on a new adventure and celebrate a new accomplishment.

Welcome to the world of Couture. We don't cover you, we fit you.


This may look like other fine men’s stores. It is not. Some of these differences you can see:

- The quality of our fabrics.
- The selection in our brands.
- The fit of our clothes.

But the real difference is in what you can’t see.

For example, many of the items you see here were designed by us. Some even have patents. (Have you ever seen a jacket that reverses into a raincoat?)

And while attentive service is to be expected from a top men’s store, we dedicate ourselves to something more.


David Yahid


In 1998 David decided to open a clothing boutique at 395 Sutter Street on his very own to dedicate most of his energy and talent into design and creativity of men's clothing focused on customer service.

David traveled the world to put together the finest quality fabrics from Biella Italy, Loro Piana, Ermenegildo Zegna, Tessilestrona Super 150's, Vitale Barberis Canonico Fabrics made in Italy.

Lida Yahid

Account Executive

Lida is a tremendous asset to our team. Without her passion and devotion it would be hard to stay organized.

Lida enjoys hiking outdoors and socializing with friends over a glass of wine.

Nick Yahid

Sales Executive/ Marketing Manager

Nick has been helping with the family business since the age of 8 years old. He recently graduated from Chapman University and is pursuing a career in Entrepreneurship.

Nick enjoys working out, eating healthy, spending time with his close friends and traveling the world 🌍

Couture -Founder

David Yahid  

Lida x Nick x David

Team Yahid  


David & Nick Yahid